'I'm sure one of the benefits is to help students get better exercise habits and physical fitness habits,' said Karen Rommelfanger, an adjunct professor of neurology and psychiatry at Emory University. His product line includes a plant-based protein powder, electrolytes and vibrating rollers that sell for US$160.

The marketing boost for TB12, of course, is free.Īdults who embrace the 'TB12 Method,' as Brady described it in a 2017 book, can meet with a trainer for US$200 an hour at one of his company's training centers.

The TB12 Foundation, the charitable arm of Brady's fitness business, is picking up the tab to train district staff and provide them with equipment. 'It really helps.'Ī pilot project has embedded parts of the program in gym and health courses in 10 middle and high schools in the 96,000-student district. 'My legs are lot more loose, and they're not so heavy on me,' said Antoine James, an eighth-grader. But the program - and its connection with the seven-time Super Bowl champion - has stirred student interest in fitness and nutrition, others say. Physical education experts have raised questions about the approach's suitability for school-age children. The arrangement with schools in Pinellas County, Florida, marks a foray into education for the Tampa Bay Buccaneers superstar and his methods - including some that have been criticized as pseudoscience. It's all part of a new physical education curriculum from quarterback Tom Brady, whose vision for healthy living is fuelling a fitness empire. In some Tampa Bay-area schools, students use foam rollers and vibrating spheres to massage their muscles as they work toward goals for strength and flexibility.

The brady method